Category Archives: Digital Marketing

Unlocking the Power of the Marketing Funnel: A Comprehensive Manual

In the realm of digital marketing, understanding the marketing funnel is paramount. It serves as a blueprint for guiding potential customers through various stages of the buying journey, ultimately leading to conversion and advocacy. Let’s decode the marketing funnel and explore effective strategies tailored to each stage.

1. Awareness Stage:

At the top of the funnel, the goal is to generate awareness about your brand, product, or service. Strategies include:

Content Marketing: Create engaging blog posts, videos, infographics, and social media content to attract your target audience.
Paid Advertising: Utilize platforms like Google Ads, social media ads, and display ads to reach a broader audience.
Influencer Marketing: Partner with influencers who can promote your brand to their followers.

2. Interest Stage:

Once you’ve captured attention, it’s time to nurture interest and engagement. Strategies include:

Email Marketing: Send targeted emails with valuable content, special offers, and personalized recommendations.
Remarketing: Retarget website visitors with tailored ads to remind them of your products or services.
Educational Webinars or Workshops: Provide educational resources to deepen prospects’ understanding of your offerings.

3. Consideration Stage:

Prospects are evaluating their options and comparing solutions. Strategies include:

Product Demonstrations: Offer free trials, demos, or samples to showcase the value of your product.
Case Studies/Testimonials: Highlight success stories and customer testimonials to build credibility.
Interactive Content: Use quizzes, assessments, or interactive tools to engage prospects and gather valuable insights.

4. Decision Stage:

Prospects are ready to make a purchase decision. Strategies include:

Limited-time Offers: Create a sense of urgency with limited-time discounts or promotions.
Clear Call-to-Action (CTA): Ensure CTAs are prominent and compelling, guiding prospects to take the next step.
Free Shipping or Returns: Offer incentives like free shipping or hassle-free returns to reduce barriers to purchase.

5. Loyalty Stage:

After conversion, focus on nurturing customer loyalty and advocacy. Strategies include:

Loyalty Programs: Reward repeat customers with exclusive discounts, perks, or rewards.
Email Newsletters: Stay connected with customers through regular newsletters, updates, and exclusive offers.
Social Proof: Encourage satisfied customers to share their experiences on social media or review platforms.

Statistics:

According to HubSpot, companies that prioritize blogging efforts are 13 times more likely to see a positive ROI.
80% of marketers report that email marketing drives customer acquisition and retention (Emarsys).
Adobe found that personalization can increase sales by 20%.

Learn more about

Dwell Vision to Mark Optimist Opportunities via WordPress Training

Conclusion

In conclusion, understanding and effectively leveraging the marketing funnel is essential for driving successful digital marketing campaigns. By implementing targeted strategies tailored to each stage, businesses can attract, engage, and convert prospects into loyal customers and brand advocates.

May 8, 2024 webadmin

android, Digital Marketing, java, Php, python, Uncategorized, web designing, Wordpress

HR Training in Mohali

HR Training in Mohali aims to establish and maintain positive difference in your professional career. Human resource management is an umbrella term used to describe the management and development of employees in an organization. HR Management involves overseeing all things related to managing an organization’s human capital.

“Start your career in HR Management: Get Human Resource Professional certification with Excellence Technology, a pioneer in Training and Development solutions”

HR training in Mohali. Human Resource Management is a very crucial function in both private as well as public sector organizations. Excellence Technology aims to establish and maintain positive difference in your professional career.

Human resource management is an umbrella term used to describe the management and development of employees in an organization. HR Management involves overseeing all things related to managing an organization’s human capital.Excellence Technology is the best institute for MBA BBA training in Mohali

Team Behind the HR Management Program and Course Development:HR Training in Mohali

We have a team with 10 + years of experience in Human Resource Management and Training. Along with that we keep ourselves updated with ongoing HR trends by keeping in touch with the senior HR professionals working with leading corporate /MNCs worldwide. Human Resource Management syllabus is organized so as to take you at par with the corporate world needs and expectations.

Our Human Resource Management syllabus is developed such that one can easily understand through video lessons, transcripts, and quizzes. We offer a very comprehensive and engaging study material that makes it very easy and interesting to follow.

Our training methodology effectively spans across people, cultures and businesses.

HR Training in Mohali Involves :

HR Training in Chandigarh is designed such that it links learning to corporate strategy and brings about a positive measurable change to both the individual and organization. HR Training in Chandigarh at Excellence Technology offers real time exposure through our industry experience. Course material is exceptional that includes handouts, forms, formats, case studies and much more.

Major Areas of Human Resource Management :

Recruiting and staffing
Compensation and benefits
Training and learning
Labor and employee relations
Organization development

HR Professionals are thus expected to possess specific expertise in one or more areas.

Few career titles for HR Professionals include:

Training development specialist
HR manager
Benefits specialist
Human resource generalist
Employment services manager
Compensation and job analysis specialist
Training and development manager
Recruiter
Benefits counselor
Personnel analyst

Who Should Enroll?

Anyone and everyone who is ambitious, looking for growth in HR sector, BBA,MBA students, HR executives already on job, entrepreneurs who want to manage their staff effectively and increase productivity, businessman who are not getting productive results even after being in the industry for a long time and the list is endless and so are the benefits of enrolling with HR Management Training in Mohali by Excellence Technology.

Need for Management Development Training

Encourage growth and career development of employees
Improve skills and knowledge that can be immediately applied at work
Increase motivation and job satisfaction
Create a network of colleagues for problem-solving and support
Promote communication and planning throughout campus and department networks
Current information about the organization and future trends helps employees create more realistic career development goals
Focus on skill development contributes to learning opportunities
Opportunities for promotion and/or lateral moves contribute to the employee’s career satisfaction
A greater sense of responsibility for managing one’s own career contributes to self-confidence
Career planning and development clarifies the match between organizational and individual employee goals
It’s cost-effective to use your own staff talent to provide career development opportunities within your department
Career development increases employee motivation and productivity
Attention to career development helps you attract top staff and retain valued employees
Supporting career development and growth of employees is mandated by the Philosophy of Human Resources Management

6 Week Module – HR GENERALIST

Recruitment & Selection

Manpower Planning
Sourcing & Types Of Recruitment
Induction Training
Letters & Forms
Full & Final Settlement
Working on Portals
Preparations of Professional JDs
Resume Building
Developing Social Media Profile
Mass Mailing &, Job posting sites
Social Media recruiting
End to End Recruitment
Attrition & Retention Policy

Payroll Processing

Leave Policy
Generation of Salary Slips & Salary Sheets
PF/ ESI deductions
Form no 16.
Incentives & Overtime Calculations
Gratuity Act & Bonus Act
Calculation of LTA , CCA , Medical Allowance, Education Allowance
PF , ESI Challans online submission
Maintenance of Attendance records
Salary Breakups
Income Tax Calculations
Calculations on Pivot tables
Labor laws & Statutory Compliance
Grievance Handling
Compensation Management
Advance Excel – Vlookup, Hlookup, IFs ,Maths, Scenario Manager, Goal Seek, Loan, PMT , Date, shortcuts

Performance Management System

Performance Appraisal Manager & Executive Forms
Employee Self Appraisal
Types of Appraisal
Competency Mapping
Benchmarking
SWOT Analysis

Training & Development

Training Need Identification
Designing of Training Calendar
How to Conduct Training
Types of Trainings
Training Evaluation Methods
Training ROI Calculations
Employee Relation Management
Employee Engagement Model & Activities

4 Week Module – PAYROLL

Overview Of HR Functions/Roles
Payroll Processing
Leave Policy
Generation of Salary Slips & Salary Sheets
PF/ ESI deductions
Calculation of Income Tax
Form no 16.
Incentives & Overtime Calculations
Gratuity Act & Bonus Act
Calculation of LTA , CCA , Medical Allowance, Education Allowance
PF , ESI Challans online submission
Maintenance of Attendance records
Salary Breakups
Salary Slips
Salary Sheets Preparation
Income Tax Calculations
Calculations on Pivot tables
Labor laws & Statutory Compliance
Grievance Handling
Compensation Management
Advance Excel – Vlookup, Hlookup, IFs ,Maths, Scenario Manager, Goal Seek, Loan, PMT,

December 10, 2018 webadmin

Digital Marketing

Best Digital Marketing Training in Chandigarh - One Stop Destination to Get the Brilliant Career with Excellence Technology

Encouraging you for 100% practical and real-time project-based training, Excellence Technology comes up with an experienced faculty team and latest module of digital marketing training in Chandigarh. From SEO, PPC, ORM, Ad-words Training, Video marketing e-mail Marketing to Google analytics and many more, we cover each and every topic on the live project to mark your perfection. On your excellence effort training, we also reward our aspirants with Stephen. Excellence Technology the best digital marketing training in Chandigarh ensures that you mark with perfection at the time when you have done with your 6 months or 6 weeks training. We set our own milestone each time for the number guaranteed job and pleasurably aim for another one.

What is Digital marketing in Hindi: By Deepak Sir

Play Video

How Digital Marketing lays its emphasis on Aspirants for Job?

Digital marketing plays the vital role in the growth of every business and marketing is the backbone of every business.
India’s internet population reached half billion by 2018 so can easily target them by Digital marketing
Digital marketing is the future and future is now
In digital marketing-Times of India 1.5 lakhs Jobs are expected by 2019 in digital marketing-Times of India
6 billion internet user worldwide, 1.8 billion Googles every day, 2 billion videos viewed every day and over 1.6 billions of active facebook user.
Digital marketing is more cost effective than physical marketing.

Digital Marketing Course Fee in Chandigarh.

6 Months Training on Digital Marketing (Fee- 32,500/- INR)
4 Months Course in Digital Marketing( Fee- 25,000/- INR)
2 Months Industrial Training on Digital Marketing (Fee- 15000 /- INR)
45 Days Industrial Training on Digital Marketing (Fee- 8500 /- INR)
All Courses Have Validity of 2 years.

The Scope of Digital Marketing Training in Chandigarh Choosing a Career Option

If you have a service-oriented industry or product oriented industry then you have to advertise on the internet and the manner in which you can seek the attention of your potential customers is via Digital marketing platform. Excellence Technology the best digital marketing training in Chandigarh has wide scope to make a renowned career by helping them different training module possible for them. Some of these are:

Search Engine Optimization(SEO)
Social Media Optimization(SMO)
Social Media Marketing(SMM)
Content Writing
Pay Per Click(PPC)
Adwords
Email Marketing
Affiliate Marketing
Radio Marketing
Youtube Marketing

Our Address

Who will Teach You?

Mr.Deepak kashyap will teach you and having experience of more than 8 years in digital marketing, He is google Certified so you are going to have quality based training.

What Makes you Choose Excellence Technology?

We offer full-time one-year diploma in Digital Marketing in Chandigarh
100% job assured after. completion of our 4 months course in digital marketing
The team of professional experts with at least 6-8 years experience and the latest module for learning and practicing.
Also weekend classes available to brush your knowledge at the spare time from office and busy schedules.
Also give you oppurtunity to work on live 30+ projects.
Life time doubt support.
Learn how to earn money from youtube and affiliate marketing.
Get free account verification on upwork as a free lancer.

With well said above, we are the best digital marketing training and assure you with top quality courses study material to distinguish your approach different from others.

How To Reach Us

EXCELLENCE TECHNOLOGY

ISO 9001:2015, Certified Company

Excellence Technology
C-133, First Floor, SAS Infonet Building, Industrial Area, Sector 72, Phase 8, Mohali

Call now: 9317788822

June 28, 2018 webadmin