Digital Marketing – Excellence Technology

#1 Digital Marketing Course with Guaranteed Placement Support

17+ Years of Experienced Trainer – 100% Practical Training – 25+ Certifications – Full e-Study Materials + 2 Hours Classes + 15+ Live Projects + Innovation Oriented Environment. Highest Placements Rate in Chandigarh Tricity. Special PG/ Hostel Facility.

35,000+ Students Completed Their Digital Marketing Certification from Excellence Technology and Got 100% Placements.
Duration: 4 Months | Time: 2hrs/day (Mon-Sat) | 73+ Modules | 25+ Certifications | 100% Job Placements

Upcoming Batch: From Monday (Morning, Afternoon & Evening Classes Available)

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Course Syllabus

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    Course Duration & Schedule

    Course Duration

    4 Months

    (Classroom / Online Available )

    2hrs/day, 5days/week

    Course Detail

    75+ Months

    100% Practical Training

    Learn > Implement > Practice

    Upcomimg Batch

    From Monday

    (Morning & Evening Slots)

    Career Accelerator Program

    Curriculam Designed By Experts

    Expertly designed curriculum for future-ready professionals.

    Industry Oriented Curriculam

    Benefit from our meticulously crafted curriculum, meticulously designed by industry experts, ensuring your readiness for placement in your desired IT firm.

    • 90+ Case Studies & Projects
    • 15+ Engaging Projects
    • 17+ Years Of Experience
    Download Syllabus
    DIGITAL MARKETING
    • Overview of digital marketing landscape and its significance
    • Evolution of digital marketing and current trends
    • Understanding the buyer's journey in the digital age
    • Fundamentals of website planning and design
    • User experience (UX) and user interface (UI) considerations
    • Mobile optimization and responsive design
    • Content management systems (CMS) and website platforms
    • Introduction to HTML, CSS, and basic web development concepts
    • Understanding search engines and their algorithms
    • Keyword research and analysis
    • On-page optimization techniques (meta tags, headings, URL structure, etc.)
    • Off-page optimization strategies (link building, social signals, etc.)
    • Technical SEO considerations (site speed, crawlability, XML sitemaps, etc.)
    • Local SEO and Google My Business optimization
    •  
    • Introduction to search engine advertising (Google Ads, Bing Ads)
    • Keyword research and selection
    • Ad copywriting and ad extensions
    • Bid management strategies
    • Display advertising and remarketing
    • Performance measurement and optimization
    •  
    • Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
    • Developing a social media strategy and content planning
    • Building and managing social media communities
    • Paid social media advertising (targeting, ad formats, budgeting)
    • Social media analytics and tracking
    •  
    • Building effective email marketing campaigns
    • List building and segmentation strategies
    • Email automation and personalization
    • Email deliverability and spam compliance
    • Performance tracking and optimization
    •  
    • Understanding the role of content marketing in digital strategies
    • Content creation and storytelling techniques
    • Content distribution channels (blogs, videos, infographics, etc.)
    • Content promotion and amplification strategies
    • Measuring content marketing success
    •  
    • Monitoring brand mentions and social media conversations
    • Responding to customer feedback and reviews
    • Managing online reputation crises
    • Building a positive brand image through social media listening
    •  
    • Introduction to Google Analytics and other web analytics tools
    • Setting up goals and conversion tracking
    • Analyzing website traffic, user behavior, and engagement
    • Generating reports and insights for data-driven decision making
    •  
    • Mobile advertising and app marketing
    • Optimizing websites for mobile devices
    • SMS marketing and push notifications
    • Location-based marketing and proximity marketing.

    ADVANCE DIGITAL MARKETING

    • Advanced keyword research and competitive analysis
    • Technical SEO audits and website optimization
    • Schema markup and structured data implementation
    • Advanced link building strategies (link earning, outreach, etc.)
    • Local SEO optimization for multiple locations
    • SEO for voice search and mobile devices
    • Advanced Google Ads campaign optimization techniques
    • Remarketing and advanced audience targeting strategies
    • Advanced bidding strategies (automated bidding, bid modifiers)
    • Google Shopping campaigns and feed optimization
    • Advanced display advertising tactics (programmatic, native ads, etc.)
    • A/B testing and conversion rate optimization for PPC
    •  
    • Advanced social media advertising tactics (custom audiences, lookalike audiences, etc.)
    • Influencer marketing strategies and collaborations
    • Advanced social media analytics and measurement
    • Social media listening and sentiment analysis
    • Advanced social media content strategies (viral marketing, user-generated content, etc.)
    • Social media crisis management and reputation repair
    •  
    • Advanced content creation techniques (long-form, interactive, multimedia)
    • Content amplification through partnerships and collaborations
    • Content distribution strategies (content syndication, guest posting, etc.)
    • Advanced storytelling and brand narrative development
    • Content marketing ROI measurement and attribution
    • Content repurposing and optimization for different platforms
    •  
    • Advanced segmentation and personalization strategies
    • Behavior-based email automation and triggered campaigns
    • Advanced email deliverability and inbox placement techniques
    • Dynamic content and real-time personalization in email marketing
    • Advanced email analytics and performance optimization
    • Integration of email marketing with other marketing channels
    •  
    • Mobile app marketing strategies and app store optimization (ASO)
    • In-app advertising and mobile ad formats
    • Advanced mobile campaign targeting and tracking
    • Mobile app analytics and user behavior analysis
    • App deep linking and mobile attribution
    • Mobile marketing automation and push notification strategies
    •  
    • Strategies for driving online sales
    • Shopping cart optimization and conversion rate optimization (CRO)
    • Customer retention and upselling techniques
    • Introduction to online marketplaces and multi-channel selling
    • Developing a comprehensive digital marketing plan
    • Setting objectives and KPIs
    • Budgeting and resource allocation
    • Integration with traditional marketing channels
    • Evaluating and measuring the success of digital campaigns

    Digital Marketing Training Projects

    Transform into a Digital Marketing Authority Through Hands-On, Engaging Projects.

    Beginner

    Keyword Research and Optimization

    Select a topic, research keywords using tools like Google Keyword Planner or Ubersuggest, and optimize content for improved search visibility.

    Video Marketing Campaign

    Make and post niche videos on YouTube or TikTok, use a smartphone or basic editing tools to create content, share it on social media, and interact with your audience.

    Email marketing campaign

    Initiate an email campaign to promote products, services, or events. Create attractive templates, automate emails, and track engagement.

    Intermediate

    Landing Page Optimization

    Optimize a website landing page by conducting A/B tests with diverse headlines, images, and calls-to-action to boost conversion rates. Incorporate insights from the analysis into the final landing page design.

    Social Media Ad Campaign

    Conduct a multi-platform social ad campaign with audience targeting, budget optimization, and conversion tracking for better performance. Maximize ROAS by refining landing pages, ads, and visuals.

    Search Engine Marketing

    Run a Google Ads SEM campaign, creating ad groups, adjusting bids, and refining ad copy for better performance. Analyze conversions and Google Analytics for keyword optimization.

    Advance

    Paid Search Campaign Optimization

    Create a PPC ad campaign using Google Ads, Bing Ads, or other platforms, emphasizing KPI optimization like CPC, conversion rate, and ROAS.

    Data Analytics and Reporting

    Analyze data from digital channels (social media, web, email, etc.) using tools like HubSpot, Facebook Insights, or Google Analytics to generate detailed insights and campaign recommendations.

    Marketing Automation Implementation

    Build a marketing automation system with email marketing, lead nurturing, and scoring, necessitating CRM expertise (HubSpot, Marketo, Salesforce) and email marketing best practices.

    Group Discount

    If you have Three or more people in your training we will be delighted to offer you a group discount.

    Get Discount

    Digital Marketing Platforms And Tools

    We will help you to get familiarised with 20+ industry-leading tools used by Digital marketing experts and agencies across the country. These tools help you to gain analytical edge and automation power to define your brand journey.

    Digital Marketing Platforms And Tools